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Professional Summary
Graphic and brand designer with 4 years building identities, packaging and campaign systems for D2C, food and hospitality brands. Brand Designer at Studio Kaagaz, an independent Mumbai branding studio, leading design on 11 identity projects; freelance practice alongside covers packaging and book design. Work spans strategy workshops to print-ready files, with bilingual Devanagari–Latin type and lettering as a specialism.
Highlights
25
identity & packaging projects led
3.2M
reach, skincare relaunch campaign
+27%
online sell-through after packaging refresh
5 weeks
to sell out a first run of 2,000 coffee bags
Experience
Studio Kaagaz (independent branding studio), Mumbai
- Leads design on 11 identity projects for D2C, food and hospitality clients; 9 shipped end-to-end, from strategy workshop to brand guidelines.
- Rebranded a D2C skincare brand — new identity and packaging across 14 SKUs; relaunch campaign reached 3.2M people, and online sell-through rose 27% in the first quarter.
- Designed the identity, menus and wayfinding for a 60-cover coastal Konkan restaurant in Bandra — 22 applications from signage to staff uniforms.
- Built the studio's brand-guidelines template in Figma, cutting guideline production from about 3 weeks to 8 days; mentors 2 design interns.
Ninefold Creative (digital-first creative agency), Mumbai
- Produced 600+ social, print and outdoor assets for 7 retainer clients across fintech, home décor and packaged food.
- Designed the Diwali key visual for a regional packaged-snacks brand, adapted across 45 formats; the campaign delivered 5.8M impressions.
- Animated 30+ short social motion pieces in After Effects; average view-through rate rose 19% against static posts.
Independent practice, Mumbai
- Delivered 14 freelance projects for founders and small businesses — identities, packaging and editorial design.
- Identity and packaging for a single-estate coffee roaster in Chikmagalur across 6 SKUs; the first run of 2,000 bags sold out in 5 weeks.
- Designed 4 book covers for an independent Marathi–English publisher, including hand-lettered Devanagari titles.
Design Tools
Adobe Illustrator
Photoshop
InDesign
After Effects
Figma
Glyphs
Procreate
Dimension (packaging mock-ups)
Skills & Recognition
- Brand identity systems
- Packaging & print production
- Devanagari & Latin lettering
- Art direction
- Brand guidelines
- Merit, packaging — a national design awards programme, 2024 (coffee roaster)
- Shortlisted — national student design awards, 2021
- Languages: English, Marathi, Hindi
Education
Bachelor of Design (B.Des.), Communication Design
2017 – 2021
MIT Institute of Design, Pune — graduation project: a bilingual Devanagari–Latin display typeface