Sample document — fictional candidate for illustration only. Where real organisations are named, the person, their role there and every result are invented; no connection with or endorsement by those organisations is implied. Your CV is prepared from your own record.
Professional Summary
Content writer and copywriter with 2 years in consumer content marketing, currently in-house at a Delhi D2C cookware brand. Owns the brand blog, product copy, email campaigns and short-video scripts; grew organic blog traffic from 38K to 96K monthly sessions in 14 months. Writes in English and Hindi, with a mass-communication degree and an agency internship behind the SEO and editorial basics.
Highlights
2.5×
organic blog sessions, 38K to 96K a month
150+
articles and guides published
2.3M
views on a 12-episode Reels series
31%
average email open rate, 60+ campaigns
Experience
Hearth & Handi (D2C cookware and kitchen brand), New Delhi
- Owns the brand blog — 105 recipes, care guides and buying guides; organic sessions grew from 38K to 96K a month in 14 months.
- Rewrote product copy for 260+ SKU listings across the website and 3 marketplaces; product-page conversion rose 11% on the rewritten listings.
- Writes weekly email and WhatsApp campaigns — 60+ sent, 31% average open rate and 3.4% click-through; a 3-email monsoon sequence drove ₹14.2 lakh in attributed sales.
- Scripted "Kadhai Diaries", a 12-episode Reels series (2.3M combined views), and wrote the brand's 18-page voice and tone guide, now used by 2 agencies and 4 freelancers.
Pagemark Content (content-marketing agency), New Delhi
- Wrote 48 blog posts and 3 long-form guides for 5 clients in edtech, travel and personal finance.
- A first-solo-trip budget guide for a travel client reached page one for 12 target keywords within 3 months, bringing 18K visits in its first 90 days.
- Drafted 150+ LinkedIn and Instagram posts; received a full-time offer at the end of the internship.
Selected Work
- "The Honest Guide to Seasoning Cast Iron" — Hearth & Handi blog, 2025. 64K reads; the blog's top organic page.
- "Kadhai Diaries" (12-episode Reels series, scripts) — Hearth & Handi, 2025. 2.3M combined views.
- "Monsoon Kitchen" (3-email sequence) — Hearth & Handi, 2025. 38% open rate; ₹14.2 lakh attributed sales.
- "Your First Solo Trip Under ₹25,000" (long-form guide) — travel client, via Pagemark Content, 2024. Page one for 12 keywords.
Skills & Tools
- SEO writing & keyword research
- Product & marketplace copy
- Email & WhatsApp campaigns
- Short-video scripting
- Voice & tone guidelines
- Bilingual copy (English, Hindi)
- Google Search Console
- Ahrefs
- WordPress
- Shopify
- Klaviyo
- Canva
Education
Bachelor of Journalism & Mass Communication (BJMC)
2021 – 2024
Guru Gobind Singh Indraprastha University, Delhi — 8.6 / 10 CGPA; winner, inter-college copywriting competition, 2023