“The Honest Guide to Seasoning Cast Iron”
A care guide for the Hearth & Handi blog — one of 105 recipes, care guides and buying guides she has written for it.
64K reads; the blog's top organic page
Content writer · Copywriter · New Delhi
Mehak Bhatnagar
Two years writing blogs, product copy, emails and short-video scripts for a D2C cookware brand — and growing its organic blog traffic from 38K to 96K monthly sessions.
- 2.5×organic blog sessions, 38K to 96K a month
- 150+articles and guides published
- 2.3Mviews on a 12-episode Reels series
- 31%average email open rate across 60+ campaigns
Selected work
Guides, scripts, emails and product copy
In-house work for Hearth & Handi, and a guide from her agency internship.
“Kadhai Diaries”
Scripted every episode of the brand's 12-episode Reels series for short-form video.
2.3M combined views
“Monsoon Kitchen”
A three-email monsoon sequence — one of the 60+ weekly email and WhatsApp campaigns she has written.
38% open rate; ₹14.2 lakh in attributed sales
Product listing rewrite
Rewrote product copy for 260+ SKU listings across the website and 3 marketplaces.
Product-page conversion up 11% on the rewritten listings
Voice and tone guide
Wrote the brand's 18-page voice and tone guide, the reference for outside writers.
Used by 2 agencies and 4 freelancers
“Your First Solo Trip Under ₹25,000”
A long-form budget guide written during her content-marketing internship.
Page one for 12 target keywords within 3 months · 18K visits in 90 days
Case study
Growing the brand blog
Fourteen months of owning the Hearth & Handi blog.
From 38K to 96K monthly sessions
Starting point
The brand blog drew 38K organic sessions a month.
The work
Wrote 105 recipes, care guides and buying guides for the blog.
Outcome
Organic sessions reached 96K a month in 14 months; the cast-iron guide became the top organic page.
A content writer and copywriter in consumer content marketing, writing in English and Hindi.
Mehak writes in-house for Hearth & Handi, a D2C cookware and kitchen brand in New Delhi, where she owns the blog, product copy, weekly email and WhatsApp campaigns and short-video scripts. She came to it from a content-marketing internship at Pagemark Content, writing for clients in edtech, travel and personal finance, and a degree in journalism and mass communication.
- Based inNew Delhi
- CurrentlyHearth & Handi
- Writes inEnglish, Hindi
- Experience2 years
- EducationBJMC, GGSIPU
Skills & tools
What she writes with
Experience
Agency, then in-house
- Sep 2024 — Now
Content Writer & Copywriter
Hearth & Handi, New Delhi
Owns the brand blog, product copy for 260+ listings, 60+ email and WhatsApp campaigns (3.4% average click-through) and Reels scripts.
- Mar 2024 — Aug 2024
Content Marketing Intern
Pagemark Content, New Delhi
48 blog posts, 3 long-form guides and 150+ LinkedIn and Instagram posts for 5 clients; received a full-time offer at the end of the internship.
- 2021 — 2024
Bachelor of Journalism & Mass Communication
Guru Gobind Singh Indraprastha University, Delhi
8.6 / 10 CGPA; winner, inter-college copywriting competition, 2023.
Contact
Need words that work?
mehak.bhatnagar@email.com
- +91 98110 43726
- New Delhi, Delhi
- mehak.ink
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