D2C skincare rebrand
A new identity and packaging system across 14 SKUs for a D2C skincare brand, with a relaunch campaign.
3.2M reach; online sell-through up 27% in the first quarter
Graphic & brand designer · Identity & packaging · Mumbai
Tanvi Sawant
Four years building identities, packaging and campaign systems for D2C, food and hospitality brands — with bilingual Devanagari–Latin type and lettering as a specialism.
- 25identity and packaging projects led
- 3.2Mreach for a skincare relaunch campaign
- +27%online sell-through after a packaging refresh
- 2,000coffee bags, a first run sold out in 5 weeks
Selected work
Identities, packs and campaigns
Studio, agency and freelance work — from strategy workshop to print-ready files.
Coastal Konkan restaurant
Identity, menus and wayfinding for a 60-cover coastal Konkan restaurant in Bandra.
22 applications, from signage to staff uniforms
Chikmagalur coffee roaster
Identity and packaging for a single-estate coffee roaster in Chikmagalur, across 6 SKUs.
First run of 2,000 bags sold out in 5 weeks · Merit, packaging, 2024
Diwali campaign
The Diwali key visual for a regional packaged-snacks brand, adapted across 45 formats.
5.8M campaign impressions
Marathi–English book covers
Four book covers for an independent Marathi–English publisher, including hand-lettered Devanagari titles.
4 covers designed
Social motion pieces
More than 30 short social motion pieces animated in After Effects for retainer clients.
Average view-through rate up 19% against static posts
Case study
Relaunching a skincare brand
A full rebrand at Studio Kaagaz, carried from identity through packaging to launch.
New identity, 14 SKUs, 27% more sell-through
Brief
Rebrand a D2C skincare brand, from its identity to the packaging on every product.
Design
A new identity and a packaging system applied across 14 SKUs, taken to a relaunch campaign.
Outcome
The relaunch campaign reached 3.2M people, and online sell-through rose 27% in the first quarter.
A graphic and brand designer for D2C, food and hospitality brands.
Tanvi is a Brand Designer at Studio Kaagaz, an independent Mumbai branding studio, where she leads design on 11 identity projects, built the studio's brand-guidelines template in Figma and mentors two design interns. Before that she spent two years as a junior graphic designer at Ninefold Creative, and she runs a freelance practice alongside, covering packaging and book design.
- Based inMumbai, Maharashtra
- CurrentlyStudio Kaagaz
- FocusIdentity, packaging, lettering
- LanguagesEnglish, Marathi, Hindi
- EducationB.Des., MIT Institute of Design
Craft & tools
What she designs with
Recognition
Awards and shortlists
- Merit, packaging — a national design awards programmeCoffee roaster · 2024
- Shortlisted — national student design awards2021
Experience
Studio, agency and her own practice
- Aug 2023 — Now
Brand Designer
Studio Kaagaz, Mumbai
Leads design on 11 identity projects, 9 shipped end-to-end; built the Figma brand-guidelines template that cut guideline production from about 3 weeks to 8 days.
- Jan 2022 — Now
Freelance Brand & Packaging Designer
Independent practice, Mumbai
14 projects for founders and small businesses — identities, packaging and editorial design.
- Jul 2021 — Jul 2023
Junior Graphic Designer
Ninefold Creative, Mumbai
600+ social, print and outdoor assets for 7 retainer clients across fintech, home décor and packaged food.
- 2017 — 2021
B.Des., Communication Design
MIT Institute of Design, Pune
Graduation project: a bilingual Devanagari–Latin display typeface.
Contact
Building a brand?
tanvi.sawant@email.com
- +91 98204 61837
- Mumbai, Maharashtra
- tanvi.design
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