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Sample document — fictional candidate for illustration purposes only. Your CV is prepared from your own record.

Ryan O'Brien
VP Sales EMEA
ryan.obrien@email.com +353 86 900 1234 Dublin, Ireland linkedin.com/in/ryanobrien
Quota Performance
€48M ARR managed, FY2024
134% Quota attainment, FY2024
€12M Net new ARR, FY2024
18 AEs managed across EMEA
Professional Summary

Sales leader with 10+ years in B2B SaaS, specialising in building and scaling EMEA revenue organisations. Track record of consistent over-quota delivery, enterprise pipeline development, and team growth. Deep experience in HR-tech and sales productivity platforms, with a consultative approach to complex multi-stakeholder deals.

Experience
VP Sales, EMEA Jan 2022 – Present
Workpath Technologies, Dublin (Series C SaaS, HR-tech)
  • Built and scaled EMEA sales function from 4 to 18 AEs across UK, DACH, Benelux, and Nordics; own €48M ARR book.
  • Delivered 134% quota attainment in FY2024, up from 108% at hire; net new ARR grew 3.2× over tenure.
  • Closed 6 enterprise logos (>€500K ACV) including a FTSE 100 financial services firm and a DAX-listed manufacturer.
  • Implemented MEDDIC qualification framework across the team — reduced average sales cycle by 23% within 12 months.
  • Introduced Clari revenue intelligence; improved forecast accuracy to ±4% over 8 consecutive quarters.
  • Recruited and onboarded Head of Sales UK&I and Regional Managers for DACH and Nordics; both exceeded ramp targets.
Head of Sales, UK & Ireland Mar 2019 – Dec 2021
Personio, London/Dublin
  • Grew UK&I ARR from £1.8M to £9.4M in 33 months, exceeding board plan by 22% in each full year.
  • Hired and managed a team of 8 AEs and 2 SDRs; team average attainment 117% in FY2021.
  • Closed Personio's first UK enterprise deal (>£400K ACV) — a 3,500-seat HR deployment for a professional services firm.
  • Partnered with marketing to launch UK-specific demand-gen programme; pipeline generated rose 58% YoY.
Account Executive, Mid-Market EMEA Jul 2016 – Feb 2019
Salesforce, London
  • Carried a £1.2M annual quota across CRM and Service Cloud; achieved 122%, 118%, and 109% in three consecutive years.
  • Named to President's Club FY2018; ranked 4th of 46 AEs in EMEA mid-market segment.
  • Managed a 120-account patch across financial services and professional services verticals.
Account Executive, SMB Jun 2014 – Jun 2016
HubSpot, Dublin
  • Consistently top-10 SMB AE globally; closed 140+ new logos across CRM and Marketing Hub.
  • Achieved 141% of quota in first full year; promoted to mid-market role after 18 months.
Skills & Tools
  • MEDDIC / MEDDPICC
  • Salesforce CRM
  • Gong (call intelligence)
  • Clari (revenue intelligence)
  • Outreach.io
  • HubSpot
  • Territory & quota planning
  • Enterprise pipeline development
  • Sales hiring & onboarding
Education
BA Business (Hons) Sep 2010 – May 2014
University College Dublin — 2:1