Sales & Marketing
Account executives, sales leaders, and marketing directors. Hiring managers look at quota attainment before they read your title. Your 5-year track record, ARR closed, and percentage attainment go at the top — not buried in bullets.
A finished sample CV
Fictional candidates, built to the exact standard you receive. Browse all 43 samples →
What we change for sales
Quota strip at the top
ARR closed, percentage attainment, and multi-year track record go in a scannable strip above the summary. A hiring manager reads this before anything else — it is your headline number.
Attainment over time
141% FY2019, 128% FY2020, 122% FY2021 — year-by-year tells a story that a single figure cannot. Consistency and trajectory matter as much as a peak year.
Deal size and ACV named
Largest deal closed, average ACV, TCV on enterprise contracts — sized explicitly. Reviewers use these to determine which segment you belong in and which roles you are ready for.
Team built and managed
Headcount hired, ramp time to quota, retention rate. Sales leadership roles live and die on team-building evidence — we surface it explicitly rather than leaving it implied.
Methodology named
MEDDIC, MEDDPICC, Challenger, SPIN, Value Selling — your methodology is a searchable keyword and a signal about how you sell. We name it and show where you applied it.
Marketing: campaign proof
For marketing roles — channel mix, campaign ROI, pipeline generated, MQL-to-SQL conversion. Brand work linked to revenue outcomes wherever possible.
What we will ask you for
Have these ready and the first draft moves faster.
- 01Current resume in any state
- 02Quota and attainment figures for each year — even approximate
- 03Largest deals closed — TCV, ACV, and the sector
- 04Team size managed and any key hires you made
- 05Roles you are targeting — company names or levels
Not in sales?
Every other profession gets the same treatment under its own rules.